Consumers will soon begin anticipating the major shopping and joyful holidays that are approaching. This year, the holiday shopping season will begin sooner, so we best get ready. According to a salesforce.com prediction, 30% of holiday season 2020 sales will come from online retail. This figure increased from 14% the previous year.
Additionally, they claim that 10% of Black Friday sales are happening a month early. It’s now happening! It’s time to organize our affairs and make a vacation schedule. We have developed a playbook that walks you through both the more significant and lesser-known opportunities. If you create the framework and methods, you can promote this holiday.season much more successful and easy on you.
Marketing Schedule
October
Week of Health Education, November 19–23
28 November is National Chocolate Day.
31.11. Halloween
November
16 to 23 November Early Bird Sales
November 26, Thanksgiving
28 November, Small Business Saturday
30 November: Cyber Monday
December
Green Monday, one of the busiest online shopping days, occurs on December 14 when consumers become aware that there are just 10 days left till Christmas.
Free Shipping Day on 12/14
Hanukkah, 12/10–12/18
Christmas Day is 12/25.
31 December New Year’s Eve
Campaign Concepts We’ve put together a list of marketing suggestions. Select the ones you will stick to, then launch your plan. As many as you can, try to automate so you have more time for other tasks.
Registration forms To gather leads and client information, you might have signup forms on your website or incorporate them into your Facebook or social media ads. This is an excellent strategy to develop your email list. When users arrive at your website, a pop-up window can ask them for their email. Some businesses provide information or a manual in exchange for the email. The pop-up forms or your website service are typically provided by your email marketing service. Popular email providers include Constant Contact, MailChimp, and Aweber.
Email Marketing: Just a friendly reminder. We are all aware that we must send emails regularly. It’s simple to put this away and forget about it. Create your email campaign and schedule it. You will become hectic, therefore you want to maintain consistency. Establish a regular email flow and send it out. Automating this process will relieve you of one memory-related task. Consider sending out communications with offers, service details, and gift ideas. You may use Canva.com to enhance outstanding photographs.
Contest on social media: Social media competitions are a great method to engage users and gain new followers. To encourage participation, organize your contest around the holidays and offer a free product prize. Some businesses will display a cute image of the prize and instruct customers to share, remark, and/or tag friends to enter.
Text-messaging campaigns: There are numerous businesses that can provide this service, however some may already include it with their appointment scheduling software. This is a fantastic approach to stay in touch with your customers and update them on what is happening at your company if you work in the service sector. Directly text your clients about sales and promotions. SMS messages are typically read in less than 90 seconds, hence they are read before emails.
Repeat clients – Customers who have made many purchases should be rewarded and treated as VIPs. You may offer them a discount or make an extra effort for them in some other way. customers who have only made one purchase or one visit? Follow up and find out the reasons why. Find out more about how to effectively service your consumers. Additionally, you can make Win-Back offers to people who haven’t visited in a while.
product advertisements – Attempt cross-promotion. If you notice people purchasing a certain type of goods and believe they would like a complementary item, give them that. You can create discounts and incentives only for your customers.
Online activities: We need to put our thinking caps on at this point. The goal here is to be inventive. Typically, our sector hosts a number of events. Having a virtual event is what some businesses do. It might be a You might have a brief event that lasts just a few minutes or a weeklong one. Therefore, you can try to discover how you can transfer anything you typically perform in an event virtually. Some people provide online consultations, contests, raffles, beauty bingo, call-in or online-only promotions, demo video posting on Facebook or Instagram, and special deals.
Things are moving ahead of schedule this year, so we need to be prepared for the chances and make some money.