Using Facebook for the Aesthetician and Spa! | 192

Earlier last week, I was discussing marketing strategies with a customer. She wanted to direct traffic in a different way because she was frustrated. Everyone is acting in the same way, she claimed. She was talking to deals of the “group on” variety. I began to consider additional strategies for generating traffic. We put our best effort forward in the fall since this is when people start to spend again. We haven’t truly embraced Facebook like other sectors, in my opinion. I’ve previously overseen Facebook campaigns for other companies, including my own, and they were quite successful. It is also more simpler to administer than it was before thanks to the tools and traffic that are now accessible. Using Facebook almost a billion users are active! This is amazing, and we can utilize it to get customers to our spas and medical offices.

Smiling businesswoman sitting at desk typing on computer.

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Here are 8 Facebook business strategies to help you out!

1 Link your Facebook personal profile to the business page. Make it simple for your family and friends to follow your progress. Additionally, it makes it simple to post content on your corporate website. By putting yourself as an admin on the company page, you may do this. Do this for the office workers who would also post.

2 Include a Like button for Facebook on your website. By doing this, you may add Facebook users without having to let them leave your website.

3  Invite your friends and email contacts to visit your company page. You may pick the email types you have and begin adding by going to Build Audience at the top of your company page. Although it may take some time, it is worthwhile.

4 Encourage your Facebook friends to like your company page. You may recommend the page to friends by going to the section at the top of the Facebook corporate page.

5 Interact on pertinent Facebook pages. It’s a terrific way to gain visibility. Simply put, I steered clear of competitive sites. Your remarks can be quickly erased.

6 Make a Facebook post. This is quite significant. You must publish something on your business page. The point of having a page is moot if we do nothing with it.

Posts can be made on:

Services or goods you provide
Content that is humorous or entertaining Specials or advertisements for upcoming events
your locality or region
ASK for feedback

7 Spend money on Facebook marketing. Smaller firms may find this frightening, but you may set a daily spending limit. On the promote tag, click. The Get More Likes campaign may be used for page promotion. I have applied this to other businesses with daily rates as low as $5. You can ascend as far as you want. want. It was valuable. Just keep in mind that the targeting guidelines must differ based on the sort of business you have. If you run a spa or clinic, you might wish to advertise in a certain town or region. Really, you don’t want to spread the word everywhere. Your marketing budget would be wasted in such case.

8 Track your outcomes. Connect Facebook to Google Analytics to track changes and determine the effectiveness of your campaign.

These days, online marketing is huge. That’s how most people will perceive you. A community of individuals who want to hear from and purchase from you may be developed via Facebook. Be innovative with your offers and keep track of what succeeds and fails. You’ll discover to learn from your campaigns and make adjustments to increase participation. Tell me what works in your region, please! I’d be delighted to hear from you.

The following are a couple of links to some interesting articles about Social Media and Facebook.

  • How to Sell Without Sounding Salesy on Social Media by Kim Garst – http://kimgarst.com/how-to-sell-without-sounding-salesy-on-social-media
  • Five tips for creating relationships that drive sales  by Tom Cates, MarketingProfs http://www.marketingprofs.com/articles/2013/11420/five-tips-for-creating-relationships-that-drive-sales

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